Follow the link for full size.
That's some pretty cool stuff, right there. Apart from just ogling the prices (.45 ACP for $2.46 per fifty rounds?), There's some neat stuff in the ad copy.
Soft point bullets are provided with a metal patch on the point. When the bullet strikes, the patch of harder metal causes the lead bullets to expand in the animal tissue.
It's also just plain cool to see what was popular enough to go into a general-interest catalog back then. Most revolver cartridges are offered in black powder or smokeless. There's a ".22 special", which I'd never heard of before today. There's .30 Luger, for your Great War trophy, I guess. And of course, .38 ACP matter-of-factly offered between the .32 and .380 ACPs. Glorious.
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