Sleep No More has been a slow hit in Chelsea, drawing as much attention and success as you can expect from a weird show in a strange format that can only accommodate about 300 people per performance. Reviews are universally positive, every show is a full house, and it has a loyal following in addition to a steady stream of new attendees, but its visibility in the larger culture is limited.
I wouldn't exactly say that's on the verge of changing fundamentally, but Sleep No More is about to get its first appearance in mainstream mass media... in the November 14th episode of Gossip Girl.
Weird.
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